MoreCorp is the parent company under which MoreGolf and MoreCycle are housed. The Group is better known for its key retail brands; The Pro Shop and Cyclelab. The Groups aim is to be a diversified specialist retailer of choice, serving several key categories where deep retail skills afford a clear and sustainable competitive position. MoreCorp continually seek to leverage their retail expertise into big box, category killer retail offerings which appeal to higher LSM customers. The organisation has aggressively expanded its retail competencies across numerous sectors in South Africa and evolved into a dynamic entity with stores both online and on the high street.
Thanks to its rapid growth and development, MoreCorp's reporting and data structure needed to shift from an older installation to one which would allow for faster access to information, deep analytical capabilities and rapidly refreshed management reporting dashboards. MoreCorp opted to work with EnterpriseWorx (EWX) to develop and implement an innovative QlikView solution with powerful functionality and long-term capability.
"Our legacy system was essentially a power-pivot table which operated off our database," explains Bryden Rose, Planning Manager, MoreCorp Group. "It served the needs of the business at the time of implementation as we were still in a fairly infant stage in our reporting requirements, however as the business and the environment in which the business operated in changed the business saw there was a need for an enhanced view of reporting and a faster solution which encapsulated a richer scope for analysis and business intelligence."
For MoreCorp, the old reporting system had a number of issues which impacted on performance. It had limitations in terms of speed of delivery, flexibility, security and most of all lacked user-friendliness for users at various levels in the organisation. Employees who did not have any Excel proficiency struggled to find the data and use it effectively and this impacted on data input and analysis across all levels of the business.
"MoreCorp's structure across merchandising, operations and sourcing departments meant that everybody was using the old tool," says Rose. "The head-office staff were proficient with Excel, but at a store level, where users were slightly less proficient on Excel, staff struggled. In addition, we needed to find new ways of handling data security, reporting and analysis."